Wednesday 17 August 2011

MC cHAT



A few centuries ago India was the world’s wealthiest country. It was called the GOLDEN BIRD. By the time India got its Independence, the tag and the wealth was gone and all the gold was taken. Now it’s a turn of the food. We are losing our food to the western world.


All the International brands and chains are finding their place or space in INDIA. They are developing at the rapid speed.


Take for example:
Food chains:
All the major American food chains companies are coming to India and expanding (Mc Donald’s, dominos, KFC and so on).
Mc Donald’s one of the most popular among masses, expanding in India. Started a decade back and today they have more than 100 outlets in India itself. They started with the segment of American food and ended into Indianize food form. 
The adaptions of new method for the INDIAN people.




Indianzie food:
The entire major outlets have started the Indiaize food trends. They are changing their specialty of American food form to Indianized food form.


All the major restaurant start offering and serving the street food like pani puri, bajji, Bhel puri, pav bajji, gol gappe  so on. Due to which a tough competition has begun between the food chains in MALL and the chaat wallah on roads. 






The entire concept of the American food chain have changed and converted into an Indiaized food form. 
Reson why people are shifting from the street food to the MALL food chain:
1. Shifting of ideas
2. Mindset
3. Lifestyle
4. Add on facilities.


Although the street food is the most popular food among Delhi people, it will never lose its charm. Even if the paneer comes in a wrap or aloo tikki in a bread.. DELHI STREET FOOD IS STILL THE BEST.



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