MC cHAT

A few centuries ago India was the world’s wealthiest country. It was called the GOLDEN BIRD. By the time India got its Independence, the tag and the wealth was gone and all the gold was taken. Now it’s a turn of the food. We are losing our food to the western world.

All the International brands and chains are finding their place or space in INDIA. They are developing at the rapid speed.


Take for example:
Food chains:
All the major American food chains companies are coming to India and expanding (Mc Donald’s, dominos, KFC and so on).
Mc Donald’s one of the most popular among masses, expanding in India. Started a decade back and today they have more than 100 outlets in India itself. They started with the segment of American food and ended into Indianize food form. 
The adaptions of new method for the INDIAN people.




Indianzie food:
• The entire major outlets have started the Indiaize food trends. They are changing their specialty of American food form to Indianized food form.


• All the major restaurant start offering and serving the street food like pani puri, bajji, Bhel puri, pav bajji, gol gappe  so on. Due to which a tough competition has begun between the food chains in MALL and the chaat wallah on roads. 

The entire concept of the American food chain have changed and converted into an Indiaized food form. 
Reson why people are shifting from the street food to the MALL food chain:
1. Shifting of ideas
2. Mindset
3. Lifestyle
4. Add on facilities.

Although the street food is the most popular food among Delhi people, it will never lose its charm. Even if the paneer comes in a wrap or aloo tikki in a bread.. DELHI STREET FOOD IS STILL THE BEST.

MALLOHOLIC

Due to increasing complexity of the society, the people lifestyle also took turn. With the coming up of MALL trend in India, the lifestyle took a step ahead. You can say a huge change took place. Earlier people used to visit only small market and mall was the expensive options for everyone. Expensive malls were used only for window shopping and to hangout. The MALL  was bad idea for India. People started visiting frequently; gradually the life style and shopping habits got changed.

No doubt within a decade the entire concept and view towards mall got changed. MALL culture has gripped Indians and they seem to love every bit of it. The division among classes for MALLS is no more their. A mall invites all the groups and entertain them with the same breath from upper crust to lower crust and De facto putting into the same place while serving. Whatever may be, people love every slice of it. MALL trend is increasing rapidly, earlier Delhi used to have only one mall that was Ansal Plaza and now end number of malls in Delhi. Major shopping center like Greater Kailash market or Defence Colony market, though retain there space but mall attract more customers because of their additional benefits.

• With every items available under one roof.
• For some, it is a way to chill out on movies and food with added comforts.
• Movie directors use mall as a part of there promotion tool especially on weekends.
• MALLS provide parking, theater, food court at one center. Food chains and brand found there space.
• The term FOOD COURT is used for the joint ventures or new method used by MALLS. Every restaurant in one circle.
• During festivals season malls are packed up even on week days. The malls can undoubtedly compete with a mela what with the carnival-like atmosphere and no elbow room for the visitors.
• The consumers, many of whom have been exposed to shopping trends in the west, are also more aware and discerning.

MALL TREND BOUGHT A MAJOR CHANGES IN INDIA.