Changing trends, lifestyle has changed many things.
Fast food is one of the world’s fastest growing food types. India is seeing rapid growth in the fast food and restaurant industries. The trend is radically changing the way people eat in India.
Fast food is one of the world’s fastest growing food types. India is seeing rapid growth in the fast food and restaurant industries. The trend is radically changing the way people eat in India.
India is witnessing a tremendous growth in its fast food and restaurant industries.
Additional reasons include exposure to western cuisine, the rising number of nuclear families and growth in the number of employed women, which are also having a significant impact on the eating out trends and growth of the fast food industry in the country.
Additional reasons include exposure to western cuisine, the rising number of nuclear families and growth in the number of employed women, which are also having a significant impact on the eating out trends and growth of the fast food industry in the country.
OUR NATION is all about its food and significantly fond of home cooked and fresh food, this trend is showing the globalisation of India and increase of new markets not witnessed in India before. With increasing number of people eating out the industry offers major opportunities which helps in capturing larger audience.
As a result of this trend, all the international food players like Pizza Hut, Dominos, McDonalds and KFC are increasing day by day. People spend most of their time out.
Earlier people used to go out only on weekends or on special occassions but now things are not the same, may be due to increase number of nuclear family, lifestyle and adaption of western culture.
Earlier people used to go out only on weekends or on special occassions but now things are not the same, may be due to increase number of nuclear family, lifestyle and adaption of western culture.
In India, people have been eating at roadside eateries, dhabas and stalls which still occupy a major share of the unorganised sector, where fast food has been eaten traditionally. However, with the changes in the economy of the country and injection of modern employment from the West, the non-home food market has now changed.
Growing trend of consumption of multi cuisines and increasing brand awareness has led to the increase of global players. Organised modern formats like malls and supermarkets have also become a favourite destination for the outlets. Larger companies are teaming up with small franchisors and mall owners to promote their brand.
The growing segment comprises of formats like fast food chains, cafes and fine dining restaurants.
The growing segment comprises of formats like fast food chains, cafes and fine dining restaurants.
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