Digital marketing is growing rapidly in India, not only among professional but also among the youth. Digital marketing has changed the key lifestyle and entertainment channel for youth.
People spend most of their time online, searching, downloading, shopping and soon. Usage of social website like Facebook, Twitter, Hi5 have grown among masses. Same way, there are websites for every individual work.
It is a media channel for everyone. E-mail is a mass market channel for office workers and professionals. E-mail is channel which connects national and international work. It became an important Business tool in today world.
Companies use it for there brand promotions in the form of Online Advertisement. As people spend most of there time online, it become easier for them to look upon the advertisement. The best part of digital advertisement, it can’t be removed and don’t have to pay on monthly basis, once is up on the website. It will remain forever on search engine. So the cost come out is lesser then print media and it cover a mass audience.
It is a gateway of knowledge, information, and platform between national and international media.
Due to increase usage of internet, people start shopping online. It is one of the highest growing marketing strategies in India.
Retailers have started online shopping rather then a store of every product. They have made one website for everything whether it is home furnishing, or car selling. It turns out to be a nice concept in Indian market. It’s growing day by day. Website such as eBay, Yebhi.com, India shopping, letsbuy.com and so on all are great examples of online shopping.
Not only in retail but also in other industries and now the marketing is changing for good. It is growing in a rapid speed. It’s a new way of connecting two worlds. It gives a new way for shopping with the customers and building a relationship with them. Digital Marketing center around the internet, which has become both a communication vehicle and a very powerful marketing medium as the recent double click acquisition by Google demonstrations Digital media, such as the internet, e-mail, mobile marketing & digital TV & radio, now play an increasing role in both tactical initiatives & as a key component within fully integrated, multi channel campaigns.
Digital Marketing is the future.
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